Here are the complete set of primary colors we use for Fooprint Ventures Lab projects, each labeled with its corresponding hex code.

The Lato font family is the standard for Fooprint Ventures Lab communications, where Lato Bold is generally applied to headlines, and Lato Regular to body text.

Consistency and visibility are key, so these logos should be present in all Footprint Ventures Lab communications. The preferred version of the Footprint Ventures Lab logo is shown here, with alternative versions to follow.

Secondary logos serve as supporting assets in Footprint Ventures Lab materials. While they add versatility, their usage should align with branding guidelines. Examples of approved versions will be shared subsequently.

Social media profile pictures are a key part of Footprint Ventures Lab's digital identity. Ensure they adhere to branding guidelines, with designated options available for use.